In the past, we’ve sent both cards and advent calendars to clients, suppliers and partners during the festive period. This year, we wanted to make a real difference with those funds.
Throughout 2018, we made a conscious effort to be more socially and environmentally responsible in the workplace. This resulted in some really big wins. We significantly reduced our use of single-use plastics and moved to a fuel-free waste collection service who have a zero-to-landfill policy.
For Christmas, we decided to continue this great work.
Our local community, the London Borough of Southwark, is one of only three London boroughs with more than one foodbank, showing that we need to support those around us. So, for every 50 clicks we received on an pre-Christmas email newsletter to our contacts, we donated the funds for an emergency food package to our local foodbank in Waterloo, south London.
Thanks to the kind recipients who gave up a quick moment of their day, our donation totalled £281, which the charitable trust were delighted to receive.
Optimum’s Director of Sales Joanne Harrison said:
“Over the years we have committed to supporting various local and national charities, from a baking competition to raise funds for a national cancer charity to doubling the funds raised by staff during their charitable running events. It is therefore fantastic to support our local community with this foodbank donation. We’ll be looking at further ways we can help throughout 2019.”
About Trussell Trust
Our vision: To end hunger and poverty in the UK.
Our mission: Bringing communities together to end hunger and poverty in the UK by providing compassionate, practical help with dignity whilst challenging injustice.
Our values
- The Trussell Trust is committed to community built on diversity, tolerance, cooperation, and mutual respect; we want to contribute to society and demonstrate social responsibility. Our values are important to us, and we aim to live them out in all areas of our work.
- We are passionate about what we do and the difference it makes in the lives of others
- We are compassionate; we give selflessly and put others before ourselves
- We hold ourselves accountable: we acknowledge and assume responsibility for actions, decisions, and consequences – as individuals and as an organisation.
- We are innovative, with the ambition to pursue new and creative ideas that have the potential to change lives for the better.
- We empower and encourage staff, volunteers and clients to take the initiative and achieve their best, in a safe environment where mistakes are viewed as learning opportunities.