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Home > Privacy & Cookie Policy

Privacy & Cookie Policy

Optimum’s Privacy and Cookie Policy

In compliance with the EU Privacy and Communications Directive 2011, we have outlined which cookies we run on our website and how we use your data. By visiting our website it is implied that you consent to cookies being used to track certain information. If you do not consent to the cookies that we use, we advise that you exit the site or email marketing@optimum.co.uk for further information.

Which cookies do we use?

We use session cookies to remember your previous selections, preferences, information viewed and links clicked on our site. We also use cookies to help us remember and process the items in your shopping cart when open courses are booked online.

We use a Google Analytics (Google Inc.) tracking cookie to analyse our website and campaign performances on an aggregate level; we also have email performance analysis tools to assess the effectiveness of our email marketing campaigns.

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

This website also uses the Google AdWords Remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who havenít completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.

Third-party vendors, including Google, use cookies to serve ads based on someoneís past visits to the optimum.co.uk website. Of course, any data collected will be used in accordance with our own privacy policy and Googleís privacy policy.

For more information about Google’s cookie and how to edit your privacy settings, please click here.

What information do we collect?

When placing an order on our website, you may be asked to provide details such as your name, company, email address, phone number, billing address, cost centre (for invoicing) or payment details via paypal.

When joining our email mailing list, requesting marketing materials or registering for our webinars, you may be asked to provide your name, company, email address and phone number.

How do we use and protect that information?

In order to maintain the safety and protection of your personal information we use a secure server. Your personal transaction details are not stored on our servers.

We also ensure that sessions cookies stop running once you exit our website.

We conduct data collation and analysis in compliance with the Data Protection Act (1998) and the Privacy & Communications Act (2003).

We do not operate third party cookies, nor do we sell, trade or transfer personally identifiable collated to outside parties. However this excludes the third parties who assist us in operating our site by providing the securely hosted server.